Data Privacy Policy

Welcome to Hong Kong Elite Overseas Education (the "Website"), where you can enjoy study abroad consulting and related services.

Hong Kong Elite Overseas Education ("Hong Kong Elite Overseas Education" or "we") is committed to protecting and respecting the privacy of individuals who browse or use this Website. We formulate this Data Privacy Policy in accordance with the provisions of the Personal Data (Privacy) Ordinance, Cap. 486 of the Laws of the Hong Kong Special Administrative Region of the People's Republic of China. The Ordinance stipulates that data subjects have the right to inquire with Hong Kong Elite Overseas Education whether their personal data is held, and have the right to obtain a copy of such personal data and to make corrections.

Individuals browsing this Website generally do not need to disclose any personal data to freely access information. However, Hong Kong Elite Overseas Education may collect your personal data for specific purposes as needed, and you will be notified in advance before each recording. We respect your privacy and will do our best to provide various communication channels to ensure that your personal privacy is properly protected. All data collected for specific purposes will be destroyed or rendered unidentifiable after use.

Hong Kong Elite Overseas Education issues this statement as a commitment to protecting your privacy. The following clearly sets out the methods for collecting and transmitting data on this Website. However, Hong Kong Elite Overseas Education shall not be held responsible for the privacy protection procedures of linked websites.


Use of Personal Data


Hong Kong Elite Overseas Education collects certain data from you when you use this Website, including:

  • Contact information and basic user data, including name, age range, email address, phone number, residential area, study abroad intentions;
  • Your marketing preferences, including interests, desired study abroad country/program, marketing opt-outs, preferred language, website data;
  • Usage information, including how you use this Website, such as website clicks and pages shown to you, the web addresses of logged-in websites;
  • Device data and log information, including IP address, device ID and type, and details related to your use of this Website, browsing history, search queries, browser type, visit frequency, geolocation information, wireless and mobile network connection information;
  • Cookies and tracking technologies, including technical cookies, web beacons, and advertising IDs (for more details on cookies, please refer to our separate "COOKIE POLICY").

We will use relevant data to fulfill our legal obligations. In particular, Hong Kong Elite Overseas Education may use the collected data provided by you for one or more of the following purposes:

  1. To create customer/consultation profiles, maintain records, and communicate with you to fulfill your requests and respond to your inquiries, appointments, study abroad applications, and feedback;
  2. To send you important notices, study abroad progress updates, or personalized messages;
  3. To manage the operation of this Website, so that you can use the services and functions of this Website, perform website maintenance, troubleshoot problems, and continuously improve your website experience and our services;
  4. To provide services related to study abroad consulting, enrollment, institution applications, events, and programs;
  5. To confirm your participation in our seminars, experiential activities, or any promotional activities;
  6. To facilitate events and promotions, and to arrange for event results, prize notifications, awards, or prize redemption;
  7. To customize and personalize content and make recommendations for you based on your study abroad intentions, interests, and preferences (including by sending you push notifications);
  8. To provide relevant study abroad information, local events, and location-based push notifications based on your region;
  9. To develop, display, and track content to customize or personalize study abroad-related advertisements, offers, and content for you based on your use of the Website or services, and to analyze the effectiveness and interactions of such content;
  10. To send you study abroad information, marketing materials, newsletters, latest events, and offers that we believe are of interest to you;
  11. To assist in identifying visitors and determining appropriate services;
  12. To monitor, evaluate, and analyze trends, data, usage, and activities related to this Website and services;
  13. To keep internal records, make decisions, and support internal purposes such as facilitating audits, data analysis, and research to improve our products and services. In addition, these internal records will be used to maintain opt-in and opt-out lists;
  14. To detect, investigate, and prevent fraud and other illegal activities, and to defend our rights and property;
  15. To use your personal data for purposes related to our legal or regulatory obligations.

When you browse this Website, our server software records your computer's domain name. We also track the pages you view to measure internet traffic, understand the popularity of various parts of this Website, collect certain general information about visitors, and compile statistical data.


Direct Marketing


We will also use your personal data (such as name, email, address, phone number, and geolocation) to send you direct marketing communications related to Hong Kong Elite Overseas Education services or other relevant study abroad services, including our latest e-newsletters and our upcoming events and offers.

Such direct marketing communications may be sent in the form of emails, postal mail, SMS, phone calls, or targeted online advertisements or in-app notifications.

We may share your personal information with third-party sponsors or partners for a specific event or promotion, so that such sponsors or partners can conduct direct marketing. However, we will clearly notify you and obtain your express consent before sharing your personal data.

From the effective date of this policy, if you register for our events, programs, or offers, subscribe to our newsletter, or participate in our activities, and you have opted to receive direct marketing information via email, SMS, or other means, we will obtain your consent before using your personal data for any direct marketing purposes, in accordance with the Personal Data (Privacy) Ordinance and relevant orders and regulations.

You can stop receiving direct marketing at any time. You can follow the opt-out link in electronic communications (such as emails) or contact us using the details listed in "Contact Us" below.


Who We Share Your Personal Data With


The data collected by Hong Kong Elite Overseas Education is only used for the aforementioned purposes. Personal data will not be disclosed to any third party, unless we can share your personal data on a confidential basis with our offices, representatives, and third parties to help manage our business and provide our services. Such third parties may from time to time need access to your personal data. These third parties may include:

  • Our partners (e.g., overseas institutions, educational organizations, cooperative service providers);
  • Service providers, i.e., service providers who provide administrative, marketing and research, electronic marketing, distribution, data processing and management, advertising, computer systems, web development, electronic payment portals, and other functions on our behalf, to help us operate our business, such as sending mail and emails, helping manage our information technology and logistics systems, supporting us in data analysis, marketing, and targeted advertising services, and providing search results and links. If you share your data with third-party accounts, such as Facebook, Instagram, or Google, through this Website, your personal data will be managed separately by one of these third parties. Please review the privacy policies of third parties, as this policy does not cover their data processing;
  • Event sponsors or accredited administrators, agents, or contractors, to support us in registration, lucky draws, awards, prize collection, or prize distribution (if applicable) for relevant events organized or promoted by us;
  • Government or non-government authorities and/or regulatory bodies;
  • Other third parties, for the purpose of detecting, preventing, or otherwise addressing fraud, security, or technical issues, and preventing harm to the rights, property, or safety of our users or the public;
  • Professional advisors (including our lawyers and auditors).

We may also disclose your personal data to the extent required by law and when you indicate your choice to receive promotional materials from third parties as described in the "Direct Marketing" section above.

We may also share your personal data with our advertisers on an aggregated basis.


Data Confidentiality


Hong Kong Elite Overseas Education will take reasonable steps to ensure that the data collected, used, or disclosed is accurate, complete, and regularly updated, and stored in a confidential environment accessible only to authorized personnel. However, we cannot guarantee that no third party will invade computers and steal data, or that no one will unauthorizedly access data.